George Rawlings, the entrepreneur on a mission to deformalise dating

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Here’s how Honeypot used Guerrilla Marketing to make their content travel for free

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Find Honeypot Dating software downloads at CNET , the most comprehensive source for safe, trusted, and spyware-free.

We use cookies to improve your experience on this site. By viewing our pages, you give us consent to use cookies. Find out more. Oct 29th – Nov 28th A dating app using location-based technology to help everyone meet new people instantly. Honeypot is launching their service across 50 location in London and in 40 universities in the UK.

They differentiate themselves by allowing people to meet each other and have conversations face-to-face, rather than primarily through their mobile screen. This is achieved by connecting with other Honeypot users within a pre-defined radius and planning meet-ups through the app. Revenue will be generated though in-app purchases to access certain functionalities, in addition to a premium membership which will give users unlimited access to features.

The company also aim to advertise their product through other businesses and venues. Visit Pitch on Crowdcube More about Crowdcube. Timothy James Hammond Appointed: George Arthur Charles Rawlings Appointed:

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A dating app for the spontaneous. Zero swiping, zero small talk; just spontaneous, real-life, real-time micro-dates moments after matching. Meet that day. All single and living in London, they were fed up with the formality of the London dating scene. After hours of mindless swiping and messaging, if a date did materialise, it would often follow the same format; Thursday night, drinks and potentially dinner all being well.

No more swiping, no more dating formalities.

Funding for dating apps is drying up, and there was never much of it with marketing, like HoneyPot — the “same-day dating” app — which.

She was adorable with her Little Rose face half unfolded, and the Honeypot smell of her silken skin. Patsy dismounted from Honeypot and bade Stair Garland get on board. On Stair’s Honeypot rode Patsy, ordering and ranging everything everywhere. This was a negotiation which was better left to Honeypot and Derry Down. The surly ranter became softened for a time, and, though he spoke of her to others as ” Honeypot ,” he ruled his tongue in public. I thought my money was safe, but the other investors were all honeypots who were lying about their profits.

Digital Technology. Slang : Vulgar. Embellish your word knowledge with the words from the week of August 17 to August 23, !

Pimlico Pipes Up – Pimlico Blog

It bridges the gap between online dating and meeting someone the old-fashioned way. The whiteboard shown above was left on Liverpool Street in London during morning rush hour. The sign is a fake public shaming aimed at a boyfriend who has allegedly been cheating on the writer. George came clean about the ruse on his Instagram :.

Honeypot launched in October , hitting the sweet spot almost too early. When a leading tech website profiled their company and explained.

Startup dating app Honeypot caused a stir on the streets of London last week with its first guerrilla marketing stunt. A whiteboard was propped up outside one of the entrances to Liverpool Street Station, the third busiest railway station in the UK, emblazoned with a fake public shaming. She then wrote that she was breaking up with him, and that his dating app would never be as big as Hinge.

Rawlings posted a picture on his profile explaining the campaign which garnered more than 1, likes. He also gained 1, followers and his accompanying story was viewed 21, times. By pointing out our own vulnerability, we make ourselves look more human and personable than bigger brands.

Two fingers up to influencers: The results of brand marketing with a whiteboard

Some of them like Bumble and Hinge stick around and challenge the status quo. Others like Carrot. Anyone remember Carrot? No — me neither — but Google says it was a thing disappear into the night having failed to find love for their users, or for themselves. A Dating App with just one user, though? To succeed in the dating space, you need to get a critical mass of single people onto your app at the exact same moment — and each one needs a whole load of the others to either live, or work, nearby.

There’s plenty on the agenda in this chat with the creator behind ‘Honeypot’ – the world’s first micro-dating app. Unlike Tinder, Honeypot.

Going viral is often considered the holy grail for marketers and content creators. Generating mass exposure for relatively low cost can provide affirmation that your audience genuinely relates to the message or story you are telling. Of course, brands do go viral for the wrong reasons too However, London-based ‘micro-dating‘ app Honeypot might just have found the recipe for viral success, having racked up 1. We caught up with Honeypot co-founder George Rawlings to hear more about their recent success, the lessons he has learnt, and his advice for how you too can go viral.

Read George’s thoughts below or watch the video clips to see his full answers. It’s very expensive to market yourselves and do paid advertising on things like Facebook and Instagram. It’s very, very competitive, which means it’s very expensive. We sat round a table and thought about how we could get Honeypot out there in the most unusual way that would attract attention. There’s also so much noise out there currently, and people are struggling to consume ads.

Honeypot | Today’s Dating App

Everyone is looking for real connection when it comes to romance. And in theory, dating apps should make it easier to find that elusive someone — letting the user flick through thousands of faces via the convenience of a smartphone. But the experience can be a little…underwhelming.

However, London-based ‘micro-dating‘ app Honeypot might just have found the recipe for viral success, having racked up million.

Today is the release of the next in our Unblocking Success Podcast series, featuring special guest entrepreneur George Rawlings of Honeypot Dating. It was great to have George here in the Pimlico HQ joining host Ashley Mullins for a chat on all things business and the lowdown on that famous publicity stunt. Unlike Tinder, Honeypot specifically reveals single people within a local geo-fence known as the Honeypot. This allows people to check-in and meet perspective dates within minutes.

Talking his path in business, and much more, listen to the podcast here. Looking for plumbing services in London? Our team of experienced and qualified plumbers are available 24 hours 7 days a week , and able to tackle all plumbing challenges — from emergency plumbing to bathroom design and installation. We’re more than just plumbers! From emergency electricians and skilled carpenters in London to blocked drain engineers and expert help installing, repairing and servicing appliances , Pimlico Plumbers is the largest independent service and maintenance company in London — and we’re proud to be celebrating over 40 years of service!

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MADE IN LONDON Meet Honeypot, the dating app for people who want to date today. Powered by stories, Honeypot immerses you in a world of like minded.

This morning George, one of the founders of HoneyPot brand new micro-dating app found himself in a bit of a furore on social media. Commuters were greeted to this somewhat embarrassing and public call out from his ‘now’ ex- girlfriend! Last week a new dating app called HoneyPot launched in Clapham. Launching any company, especially in tech is costly.

The guys needed to think of way to grab people’s attention, market the app and create some hype without breaking the bank. Yes, they could have ploughed thousands of pounds into influencer marketing, paying individuals with a high following for posts and content, however with engagement on the decline is it really still worth it? To be discussed at a later date A guerrilla PR marketing strategy which is certainly proving to cause a commotion on the streets of London.

This is clearly a PR marketing stunt which works. Of course it went viral on social media platforms, drawing attention to this new show. Honeypot is a world first micro-dating app. Zero swiping, zero small talk; just spontaneous, real-life, real-time micro-dates moments after matching.

Honeypot: The New (Old) Way To Meet Singles In London

Kaya Taner and Emma Tracey. Kaya Taner and Emma Tracey, co-founders of Honeypot. The Berlin-based tech recruitment platform has more than 1, clients in Germany and the Netherlands but hopes to expand to 10 European countries in the next three years, including Ireland.

New dating app Honeypot has driven a decent amount of app downloads this week with some seriously DIY marketing. Yesterday a man was.

George Rawlings, Co-Founder of Honeypot, a brand new micro-dating app. The evening was filled with some great stories, and these are the five themes that have really stuck with me:. Everything from the leather used for the lookbook, scents of the hairspray through to the Spotify playlist have all been carefully crafted and overseen by Yulia. They are loyal to experiences. This is even more important in the physical world and something you use regularly. They have several processes in place to prioritise this, including delivery driver on-boarding centres, which drivers visit when they register on the platform.

Success for George is getting people to go on dates in the real world. They have designed the app experience directly to solve some of their own frustrations with traditional dating apps.

How Honeypot nailed buzz marketing

Dashboard Insight Explorer Reports. Sign In. Honeypot Dating Ltd is an active company incorporated on 10 September with the registered office located in London, Greater London. Honeypot Dating Ltd has been running for 1 year 11 months.

Here’s how Honeypot used Guerrilla Marketing to make their content travel for free. Launching a new Dating App must be a logistical nightmare. If you’re.

By Giulia Crouch. Giulia Crouch investigates how to find love on your lunch break. Picture the scene. But you have committed a whole evening to this person. But some savvy singles have come up with the answer. Meet-ups are limited to 15 to 45 minutes only, and certainly never go over an hour. Micro-dating is a trend that has become particularly popular with overs whose busy lives and multiple commitments leave conventional dating a near impossibility.

In fact, micro-dating is a concept that is becoming so acceptable that apps are springing up to accommodate it. And there are also big success stories from those who have micro-dated, with some mini meet-ups even ending in marriage Gone are the days of booking a romantic dinner or whiling away the evening in a dimly lit bar. Micro-dates normally occur during the day — perhaps a quick coffee at lunch or a swift drink after work before both parties go on to other engagements.